Posts Tagged ‘ IPad ’

Amazon should thank their strong support team which could stipulate practical strategy in time to adapt to the change and the competition from outside and create new model and experience for users. Kindle’s development is not always so smooth. iPad’s launch last year gave them a heavy attack – Kindle suffered big fall in both sale and profit. However, Kindle survived. Since the second half of last year, Kindle lowered their sale price for three times. The result was so positive that Kindle successfully made their customer stay with them and continues drawing attention from new customers. Kindle’s change let users have a clearer clue about the functionality of their E-book readers and Kindle’s difference from iPad.

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Another change Amazon made last year was that they amplified Kindle’s opening. In the past, Kindle applied self-closed mode, which means their e-book could only be bought from Kindle E-book reader and read in their own device. The application of opening mode allowed Amazon E-book have more channels to sell and apply. Plus, their substantial reduction in price, the sale of E-book surprisingly increased. Amazon used quantity to make up the loss of their profit.

Amazon’s seemingly desperate price reduction and passive opening helped them complete the transformation. Plus powerful book resource advantage, Amazon makes the sale of their E-book exceeded hardcover books for the first time last year.

This year, Amazon has bolder strategy. Not long ago, it released Kindle E-book readers with built-in advertisements besides lowering their price again. Instead of simply inserting an ad for some clients, the new Kindle allows users to choose the ads they like. Amazon succeeded again. After 5 weeks of the launch, Kindle with Special Offers became the best seller. Plus other Kindle’s selling, Amazon has sold 3 times E-books than the same period in last year. Some analysis analyzed that Kindle would bring 5.42 billion income and 12.1 billion gross profit in the year of 2011.

Comparing to Amazon, some claimed Kindle challengers is losing their battle because of their misunderstanding about Kindle pattern and shortage of creation and necessary changes. And traditional book sell still stays on the low lever fighting and deteriorated low price competition. No wonder they are powerless to parallel with Amazon Kindle. More and more people like Amazon Kindle is that Amazon grab what they want.

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Linda -
About the Author:

Linda has been in marketing area for over 10 years. Now, she works in a marketing department in a company in Shanghai, China to promote their products including small electronics, gadgets, apparels & accessories, health & beauty, iPad accessories, video game accessories, computers & networking, etc.

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I love to read the newest fiction books such as the Darkest Powers series. Are they available on the site? Also, do you have to have an iPad or can you use just a kindle?
In these days of understanding sustainability, I had been wondering which is more efficient and sustainable: buying a Kindle or iPad and reading ebooks, or buying the real paper things?
Does the kindle app work on the ipad?

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Source:  http://www.articlesbase.com/electronics-articles/why-more-and-more-people-like-kindle-even-after-ipad-launch-4881433.html

Article Tags:
amazon kindle, ipad, e book reader, e book, kindle e book sale

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